How and When to Make Custom Brochure Printing Rise to the Occasion

Posted In: Marketing Tips . By dens

By: Joel Owens

Custom brochure printing opens up possibilities beyond the regular printing options offered by companies. Through this, you can aspire for a more ambitious brochure project that will propel your business and commercial strategies to success.

Build brochures that are highly elegant, whimsical, or even novel. You can apply a variety of finishing to be done on your brochures so it perfectly fits the look, shape, feel of how you imagined it to be. Finishing may involve foil stamping, die cutting, thermographic printing and more.

So when and how can your custom brochures be formatted to perform at its best? If you like watching television, then you may have caught an episode where a multi-millionaire tycoon gave his opinion openly as to what makes an effective brochure. If not, here are some of the basics.

Basic Rules

1. Always check if the contact information such as the address and phone numbers are correct and working.
2. Make the brochures as enticing as possible with good copy without filling it with too much text. (Make sure the amount of text you put in are proportional with the brochure size and the amount of graphics you need to put in.)
3. Make the text legible. Most of the time, dark on white is more effective instead of the opposite.
4. Match your brochure to the product and the market you are selling to. A high-end product or commodity would almost always need a brochure that reflects luxury and elegance.

Nevertheless, do not limit yourself to these pointers. The brochure is a versatile marketing and advertising instrument which you can use to equip any of your strategies or purposes. And while the options and possibilities are numerous, here are more practical tips to make optimum use of your brochures.

1. Trade Shows or Expos

These events present themselves as the most challenging venue where you can prove your brochures’ merits. Motivate yourself and design a brochure that could easily compete and overcome the overwhelming competition.

This is the best time to think up of ways on how you can disseminate your brochures on the floor too. Think up of display stands or racks in high-traffic areas for starters.

2. Explore smaller or larger formats

Larger brochures may imitate the function of folders all at once. It is a brochure that contains all the right details and elements. But at the same time, the large brochures, its folds, and the thick paper stock can all hold a combination of print materials. This is especially useful for press kits and menus.

A smaller format would come handy in a lot of instances. Say, for example, as CD covers for your promotional materials or miniature pamphlets that you can mail or place in your clients shopping bags.

3. Finishing

Custom brochure printing can provide you with the kind of finishing essential to your brochures. The options range from folding – where you can have more interesting and inventive folds applied to your brochures.

Die cutting – Make your brand more prominent by cutting the brochure to the distinct shape of your product. Or you can easily emphasize and integrate it in your overall brochure design.

4. Layout

The layout, where the texts are graphics are organized, also contributes to the style and the distinct format it gives your brochures. Make sure that the layout ably leads your readers’ eyes, continuously presenting interesting bits after the other.

And so, these are but a few pointers that should give you the heads up to your custom brochure printing projects. Absorb such ideas and use them to the most applicable situations.