Fast-track Your Marketing Online

Author: Matt Cumming

This article is from Global Impact where many more helpful graphic design and online marketing resources can be found.

What I am beginning to see is a massive push forward in the marketing world towards “future-proofing” brands through online strategies – mainly by increasing SEO (search engine optimisation) and making use of the key online attraction factors of:

1. Community

2. Authority

3. Reciprocity

“Scarcity” is the forth factor, but I won’t discuss that in this post as it doesn’t necessarily apply to everyone.

In the not-so-distant past these factors were difficult to solidify and quantify online (and in fact most people are still unaware of their importance), but fortunately there are now various techniques and technologies that can offer some highly efficient ways to integrate these key factors along with powerful “traffic generation” strategies (increasing website visitors) into a singular system which can be controlled, managed and tested to ensure maximum impact and success.

The main goals and benefits of utilising these technologies and building a stronger sense of Community, Authority and Reciprocity into the online presence of a brand would include (but not limited to)…

1. Increase Brand Awareness (both Locally and Globally)

2. Increase Sales, Sign-Ups and Repeat Customers

3. Save Time by Automating Certain Processes

4. Reduce Budget-Spend and Vastly Increase Readership of Website Content

5. Become Perceived as an Authority in your Niche

6. Increase the Sense of Goodwill through Resource Contributions (by providing accessible, useful, unique and/or high-quality content online)

7. Greatly Reduce the Effort Required to Publish Marketing and Resource Information

8. Increase the Perceived Intrinsic Value of Brand

The C.A.R. strategy certainly warrants further consideration for any business wishing to expand. If you’d like to discuss how this highly successful online marketing “vehicle” can drive your business further, faster — please feel free to contact me to arrange a meeting (or email discussion if you don’t live in Melbourne, Australia).

My final thought…. Fast cars are more fun to drive. And C.A.R.S. drive F.A.S.T. (Financial gain And Seriously big numbers in terms of website Traffic) if they have the right engine and the right driver (and yes, these are definitely topics for further discussion here on my blog in the not-so-distant future)

Happy Driving!

This article is from Global Impact where many more helpful graphic design and online marketing resources can be found.

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