By: Chris Kosman

The Dream of every Network Marketer, to generate his own leads. Countless of them with little effort through an automated, well set up, system to assist him. This thing is possible and a lot of marketers rely on their own means to create a constant stream of prospects for their home business. That way they avoid the route of relying to third parties for satisfying that need as it's a vital part to the survival of every business. This way can be sure if these people have a real genuine interest in what they are offering since they are overseeing the whole procedure.

An important component to the whole procedure is what is called a lead capture page. A very generic page with very little content and its only purpose is to entice the visitor to give his name and email address or any other information you want to ask by filling out an online form. After that he is in your autoresponder and you are following up with him with pre-written email messages.

Of course, stand alone such a page cannot accomplish anything. You should consider that page as the connecting point between your traffic and your autoresponder. It's the machine that turns your traffic to leads inside your autoresponder. So as you can understand without the other two ends is absolutely useless.

First in order, comes the traffic. The more targeted it is the more visitors you would convert into leads. Especially when they really need or desire what you are offering to them.

The last one is the autoresponder that would keep you in touch with them by sending a sequence of emails with the purpose of converting them to customers or distributors for your multi-level marketing opportunity. It's of great value because your prospect needs to be exposed 7-12 times to your message before he decides to act. And of course, that happens with no effort from your part. You just put in the different email messages and you set it up. That simple.

Of course, to have the visitor give you his email address isn't that simple as asking. If they are really interested in what you have, yes, they would do it. But for the majority a small incentive would greatly help. You can offer an ebook or white-paper. Or you can promise them an educational email series and deliver it to them.

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