By: Sandi Baker

Most of us in the internet marketing business are selling products, but how we are selling these products makes the difference between putting money in our pockets or a big zero!

I have read a lot about Jeff Walker’s Product Launch Formula.
So what is this all about and how can we benefit from the information contained within?
First, let’s make it clear that most people are not looking to purchase things in this field. They are searching for solutions. What will the product do for them? How will it enhance their lives?
So now that we have that idea in place, it is time to focus on the launch.
Develop a sales letter. Within this draft list all of the benefits, highlights, comparisons, and statistics. This sales letter needs to be 30 pages n lengths as you will be sending it out in increments. You will break it down to send one part a day for 30 days of content.
Now read and reread it, get this letter in tip top shape. Remember that this will be sent to your list everyday to excite your clients to purchase on the day f launch. You are creating this event!
On the last day of your sale letter you want to add, “Buy Now, It Is Happening Now!” With these types of messages you are using marketing persuasion tactics with:
Repetition of messages
Showing exclusivity
Sowing scarcity
Adding social pressure

These are all powerful marketing triggers Build up to your date of launch. If you have a posting place or a blog, invite others to leave comments. Thus the power of participation will be included.
Events are superior. Work with them and sell more products.
Author:
Sandi Baker
http://letusgetitdone.info

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