Author: Kaitlyn Miller

I know I’m either going to show my age with what I’m about to say or, worse, brand myself as hopelessly anachronistic. Regardless, I’ve found our current business culture to be increasingly impersonal. If you have any doubt about this, feel free to pick up a phone, dial up any of your service providers and try to get an honest to goodness living, breathing human being to talk to on the line. Sure, you may indeed get one, but you’ll wear the skin off your index finger pushing the number pad trying to get through the automated prompts and you’re likely to spend the better part of an hour waiting on hold waiting.

I probably shouldn’t be using that example. I know, I’ve sold my fair share of those automated attendants in my time, but I wanted to make a point. We’ve become reliant on technology and doing business through computer proxy. It’s the norm. Exceeding limitations means breaking out of the norm, though. Expanding your business takes more than doing what the rest of the crowd is doing. With that in mind, let me make a radical suggestion that really shouldn’t be that radical, advertising with a personal touch.

No, you don’t have to personally answer every single call that comes into your office. What I’m suggesting is to print business cards (if you’ve got out of date or monotone cards, update your wallet with professional, color business cards) and brush up on your social networking skills. I’m not talking about knocking on doors and hitting people with aggressive sales pitches. What I’m talking about is actively engaging people in your community. You shouldn’t lead with your card, either. Save the business card for the tail end of your conversation, after you’ve made a personal connection. In the process, you’ll make some friends, find new customers and become a more prominent and recognizable face in your community.

That’s the key. When you put a human face on your business, people will feel more comfortable spending their money with you. Given the choice, most consumers would rather deal with someone they know in their community than another cold, faceless corporate entity. This works both ways too. Since your customers will be friends and neighbors instead of walking dollar signs, you’ll find that your levels of service and commitment to delivering on your promises will increase, which will further bolster your customer base.

It’s a win/win situation that requires a very minimal investment - just the cost of business card printing and a small expenditure of your time. It could be the thing that finally makes your business an enduring, local institution. Who knows, it might even inspire you to turn off the automated attendant and answer your phone when a customer calls. Hey, I can always dream, right?

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Author: Alien

This shift in our view of the world is so striking that a new field of science has emerged devoted to the study of complexity and chaos. Where once managers thought their work was amenable to analysis and control, now they flounder in an unpredictable flux of what the great economist Schumpeter called "creative destruction."

Entire industries are being transformed, as in the convergence of the computer, communication, and entertainment fields. Roughly half of all jobs are being eliminated by automation, leaving masses of workers floating in temporary positions. Consumer markets are splintering into an endless assortment of unique cultural subgroups-from eco-feminists to Rush limbaugh fans. And get ready for more competition among utilities that will make today's bruising battles between AT&T, MCI, and Sprint seem mild; all of the "Baby Bells" are likely to enter the fray, and a free market energy system is evolving in which users choose among competing power suppliers.

Naturally, this upheaval has led to a reshuffling of economic structures. U.S. corporations completed more than 42,000 mergers and acquisitions between 1976 and 1993, and large organizations, such as IBM, are disaggregating into decentralized units, which in turn form alliances with other firms. The effects have been dynamic. For instance, the undisputed American lead in computers is a direct result of these flourishing business alliances among small enterprises that constantly realign talent, knowledge, and resources into productive new combinations.

Meanwhile, the constant advance of information systems is encouraging even more restructuring by making it easier and more efficient. The Internet, for example, has become famous for creative change, but this is just the beginning of an enormous explosion in electronic interaction as open-system architectures makes all types of hardware and software compatible. We may soon see the decline of Microsoft's monopoly in PC operating systems, just as IBM's monopoly of mainframes ended earlier.

The conclusion: all this electrifying communication across shifting economic markets is short-circuiting the old chain of command. As we will see in Chapter "Knowledge Enterpreneurs", the rapid growth of teleworking is producing changing assemblies of people and enterprises that constantly form and reform on the grid of global cyberspace to cut across hierarchies everywhere. Business­Week described the result as "electronic corporations made up of individuals and groups scattered all over the world." Where the Industrial Age produced firms organized by "vertical integration," the Information Age is creating "virtual integration." John Hagel, a partner at McKinsey & Company, put it this way:

As the costs of using IT systems fall, we're going to see a widespread disintegration of U.S. business and the emergence of very different corporate entities.

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Author: dusty road

Gundagai is a town in the Australian state of New South Wales located along the big Murrumbidgee River at the foot of Mt Parnassus. Just a stone’s throw away from the Muniong and Yambla Mountain ranges, Gundagai is popular for its old bridges, monuments, and memorials.

The town’s colourful history has made it a favourite topic of a number of poets, musicians, and writers. Some believe that one reason for this is because the Five Mile Creek north of Gundagai used to be a popular point of rendezvous among teamsters, drovers, shearers, and bush travellers.

Gundagai was first discovered by Australian-born Hamilton Hume and Briton William Hovell in 1824, when the Wiradjuri Aborigines dominated the area. Europeans first arrived two years later. In the 1830s, a village was formed until the Gundagau was gazetted as a town in 1840.

The town was ravaged by a flood in 1844 resulting in the deaths of around 83 people. A local Aborigine, Yarri, was commended for his heroism during the incident. He was among those who saved stranded residents using his bark canoe. A marble headstone was erected in his memory at the Gundagai cemetery where he was buried in 1880.

A 15-year gold rush swept the town in the 1850s before another “gold fever” resurfaced in 1894. The most famous historical mines include the Robinson and Rice’s Mine southwest of Gundagain and the Prince of Wales Mine a few mile west of the town.

Some of the most popular historical tales in Gundagai were of bushrangers who killed two policemen. The Ben Hall bushranging gang killed Sgt Edmund Parry while holding up a mail coach near Jugiong in the 1860s. Another gang led by “Captain Moonlite” killed Senior Constable Webb-Bowen during a hostage incident at a farm in 1879. The remains of the two policemen are interred at the Gundagai cemetery.

Must-See Places:

? The Dog on the Tuckerbox bronze sculpture is perhaps the icon most closely associated with the town. It is situated across a restaurant and gift shop complex 8km north of the town on the Hume Highway. Opposite the Dog on the Tuckerbox, which is part of Australian folklore, is the Snake Gully Tourist Centre.

? The Marble Masterpiece was completed by mason Frank Rusconi for 28 years. It is a miniature Baroque Italian palace standing 1.2 metres high within a formal square. Each of the 20,948 pieces of marble gathered throughout New South Wales was cut, turned, and polished by hand. The centre also featured a replica of St Marie’s Cathedral located in the outskirts of Paris.

? The Gundagai Historical Museum displays old coins and crockery retrieved from the original townsite, which was ravaged by the flood. A T-model Ford, wagons, machinery and equipment, clothing, gold scales, and a sundial are among the collection.

? The Gundagai Courthouse is one of the town’s oldest buildings. It was where “Captain Moonlite” was tried.

? The Niagara Café is an old Greek restaurant established in 1942. It was once visited and commended by former Prime Minister John Curtin.

? The Mt Parnassus peak has fine views of the town and river beds. Magnificent lookout spots also include the Rotary Lookout, Mt Kimo, and Reno.

Gundagai Bridges:

? Prince Alfred Bridge – believed to be the first truss bridge in Australia

? The Sheahan Bridge – Australia’s second-longest bridge after the Sydney Harbour Bridge. It is made of concrete and steel

? The Railway Bridge was completed in 1869. It has sections made of timber and sections made of iron. It used to be part of the old Hume Highway but at present, it is only open to pedestrian traffic.

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Author: Joel Owens

Technology today has given us the comfort of doing almost everything in the convenience of our own homes. Printing your own pictures is just one of the many conveniences we can do today without leaving our house. Digital printing is now as easy as taking your pictures with you digital cameras.

Taking pictures is the easiest way to preserve your most-cherished moments. Yet if you want them to truly last, print your images beyond your desktop printer. Quality photos which you would want to translate to canvas can be easy. If you want them sent out to friends and family, you can easily convert to postcards and so on.

Printing on Your Own
Believe that you are capable of printing out your own pictures into professional prints through web-to-print technologies. Just look for a printing company online and you can access array of print possibilities that await your precious photos. Here then are some tips on digital printing that could very well help you.

1. Good Pictures
Having great pictures are a very big factor in order for you to have nice printouts. It is already very obvious that you would not get high quality print-outs without high quality pictures. It would help if you have high resolution pictures because this would ensure that once you print them, they would not come out pixilated.

2. Crop
You must edit out objects not really included in the picture because it would be senseless to leave it there. In order to get the best picture and make the most out of your digital printing, screen and focus on the image that you want to emphasize. Remove any unnecessary objects or elements that do not do anything for the picture.

There are editing tools that could be found on many design software. The cropping tool is one of the most basic. It allows you to capture the detail and angle you want and preserve it.

However, you must always remember to save the original picture so that if something goes wrong while you are cropping, you could start all over again. It is always good to be play it safe.

3. Printer
You must find a good printer to produce your pictures with because you would only need the best for the best. You should base the capacity of the printer according to your needs.

You can easily reproduce a print you want and blow it up to decorate your home with momentous and warming portraits of couples, children, and so on.

4. Composition
Print one more than picture on whole sheet if you do not like a really large picture. You can make a collage of sorts and organize all your pictures. Take for example of poster sized sheet – fill it with images that id about your vacation, print another large sheet depicting your children and so on.

5. Paper
Select the best photo papers for your pictures. Study the stocks provided by printers for the best photo-quality reproductions and color accuracy. The paper that is best for your printer would produce pictures with the best colors, prolonging the lifespan of your picture.

You must also consider the use of the pictures of your paper in determining the thickness of your paper.

Now that all has been said and done, there is no reason why you should be afraid of printing pictures yourself because if the digital printing companies can do it, so can you online.

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Author: Rachelle Ann

Hitting it big in the business world cannot be done in a day or two. Even if you think that you have the best product among all your competitors, it is not a guarantee that you will be successful. It takes so much more than claims. You have to advertise using the best methods like offset color printing or the broadcast medium or going digital if you have to.

Your business lies on how you market it. You can have a very simple set-up. But through words, you can create a very different world enough to lure people to try you out. And that is the magic that you want to happen. That is something that you want to achieve through advertising.

But you may be hearing about marketing since the day you thought of opening up a biz. If you will ask people around for advices on how to hit it big, this will surely be always included in it. To get a better view of things, think about you as the customer. Ask yourself these questions.

• What did I recently buy?
• Why did I buy it?
• Was I influenced by how it was advertised?
• How was the product advertised?

These questions can also be your guideline in coming up with your own ads. If you are new in the marketing territory, you can follow these tips to be able to step up in the field.

1. Think about the print medium. You have a lot of choices on that avenue. Just make sure that you have your materials professionally done. Try offset color printing to give out vivid colors to your materials.

2. A business card is a must for every business person. A professional-looking one will help you go places as long as you have your cards with you wherever you go. You must come up with the card whenever someone asks for it. You must be always ready to provide for someone’s clamor to avail your service.

3. Direct mailing your postcards is also a good way to introduce your biz to your target market. Take note of your clients’ profiles. If people have already availed from you, you can then use the postcards to make follow ups or send out greetings.

Your hope is to develop loyal clients. You can do that by giving them the right service as well as making them feel important all the time.

4. Create a company web site. It will help you boost sales because more and more people are becoming adept with the cyberspace.

5. You can also pay for spaces in magazines and newspapers for your press releases. Just make sure that your material is written by a professional.

6. If you have the budget, it is also good to try out the broadcast medium. Create an ad that will be interesting even if the TV is on mute or the person who is watching it is fast forwarding through the commercial gaps.

Aside from those on the list, you can also try radio, digital billboards, moving vehicles and a lot more. You really have a lot of option aside from getting the best offset color printing. The idea is to start your marketing campaigns as soon as possible.

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Author: Rachelle Ann

Have you ever written advertisement copies for your products? A bad copy will not look good even if you use offset printing for the materials that contain such.

There are three parts of the body of your ad copy. These are the lead, the proving statements and closing lines.

Among the three, the first and last part are the most easy to do. When you are doing your lead, you follow certain styles to come up with a catchy one.
• You can ask questions.
• You can cite a witty sample.
• You can quote a famous line.
• You can crack a joke.
You will plant something with your lead and answer that on your closing line. The lead will help the client decide if they want to read the ad further. That means your ad is a success if its recipient get to the closing line part.

And that is the pressure that lies on the proving statements. Your clients have gone that far. But they still have the option to put the ad down if they find it full of crap. So do not fall on this trap. Let your proving statements prove that you have good products. Let it make a mark and leave a positive impression enough for the client to read all through the closing line.

Proving Statements
It is given that your clients are holding your ad. That means that they are not really expecting that you will say anything bad about your own business. You won’t use offset printing for your materials if you will only ruin them by your words.

So how do you strategize in making those statements?

1. You can cite testimonials.
You can use those positive testimonials that your previous clients have told you or written you about. This will be more effective if a known person will testify as to how effective your product is or how good the people are in your company.

Do not go overboard though. Do not invent the words for the sake of the ad. You still have to be true and sincere.

2. You can use endorsements.
This will require an additional cost. But if you’ve got the right person to commend your products to your target market, then by all means, do so. You can get a celebrity, a known individual and an expert in your field.

3. Be proud of your awards.
Not all companies may have these. So if you have a lot, especially from credible award giving bodies that have something to do with the industry, then use such tool. This will play an important role in convincing your clients.
4. Business background
Are you affiliated with any larger companies? Or maybe you have been in the business for so many years already. Or you may also be part of a group of renowned businesses. You can boast all those to the people who will be getting your ads.

You have so many things to say. You just have to know how to say them right through your ads. Match those words with offset printing and your ads and your business will surely go a long, long way.

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Author: Rachelle Ann

Have you ever written advertisement copies for your products? A bad copy will not look good even if you use offset printing for the materials that contain such.

There are three parts of the body of your ad copy. These are the lead, the proving statements and closing lines.

Among the three, the first and last part are the most easy to do. When you are doing your lead, you follow certain styles to come up with a catchy one.
• You can ask questions.
• You can cite a witty sample.
• You can quote a famous line.
• You can crack a joke.
You will plant something with your lead and answer that on your closing line. The lead will help the client decide if they want to read the ad further. That means your ad is a success if its recipient get to the closing line part.

And that is the pressure that lies on the proving statements. Your clients have gone that far. But they still have the option to put the ad down if they find it full of crap. So do not fall on this trap. Let your proving statements prove that you have good products. Let it make a mark and leave a positive impression enough for the client to read all through the closing line.

Proving Statements
It is given that your clients are holding your ad. That means that they are not really expecting that you will say anything bad about your own business. You won’t use offset printing for your materials if you will only ruin them by your words.

So how do you strategize in making those statements?

1. You can cite testimonials.
You can use those positive testimonials that your previous clients have told you or written you about. This will be more effective if a known person will testify as to how effective your product is or how good the people are in your company.

Do not go overboard though. Do not invent the words for the sake of the ad. You still have to be true and sincere.

2. You can use endorsements.
This will require an additional cost. But if you’ve got the right person to commend your products to your target market, then by all means, do so. You can get a celebrity, a known individual and an expert in your field.

3. Be proud of your awards.
Not all companies may have these. So if you have a lot, especially from credible award giving bodies that have something to do with the industry, then use such tool. This will play an important role in convincing your clients.
4. Business background
Are you affiliated with any larger companies? Or maybe you have been in the business for so many years already. Or you may also be part of a group of renowned businesses. You can boast all those to the people who will be getting your ads.

You have so many things to say. You just have to know how to say them right through your ads. Match those words with offset printing and your ads and your business will surely go a long, long way.

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Author: Rachelle Ann

Once again, you may have found yourself thinking about postcard design. You have used the material before. You know it works. But you just haven’t found the right elements to succeed with this type of marketing. And now that you are facing a blank sheet with all your previous designs nearby, you think, ‘what else is missing?’

The Missing Element

Postcard design doesn’t have to be complex. Its aim is to update your clients of your promos and to lure them to buy. For this reason, you must place at the top of your head to make it always easy for the cards’ recipients.

Making it easy for your clients must be your aim if you are serious in making the sale. How can this be achieved? Here are some suggestions.

1. In a mall, when a customer is browsing through for a possible buy. Sales agents must be always at hand. Although, it is truly unnecessary for sales agents to wait and spy on clients too much.

If you own a business like this, you must train your staff well. Yes, customers need attention. But too much of it will get them paranoid and even wary. They can easily move on to other products or stores. Some people like to browse on their own. They can always ask for help if they needed anything.

The agent’s task is to be ready when asked. And they must also be prepared to answer questions about the products.

2. If you will be having a big event like a sale on your store, make sure that you have enough cashiers to accommodate the rush of customers. You cannot rely on the usual number of cashiers on occasions like this.

You don’t want your clients getting tired from lining up. They may opt to drop the items that they have selected. And worse, they may go to your rival store for a more convenient shopping experience.

3. Take note of the preferences of your regular patrons. For example, you are into the pizza business. You have a client that orders the same thing for a regular period of time. The next time they call, you can show them your appreciation.

They can skip the part of telling you their orders because you can do that for them. You can also thank them for being loyal to your business. You can send out gift certificates or thank you notes in the form of postcards once in a while.

By making it easy for your clients to buy, they will really do it. This will also increase the possibility that you will gain more loyal clients.

You can apply these ideas on your postcard design. Do everything right. Make it easy for your clients to grasp what you have to say. Personalize your postcards for such occasions, whether it is giving out special clients or patrons a discount on a rare day or just greeting them to come in for a visit. There is nothing like a message of appreciation that your client would surely respond to.

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Author: Rachelle Ann

Perfecting your customer service skills can be done through time. Soon enough, you will find ways to get the most positive reactions from your clients. You will also know what irks them. You just have to keep the communication open and constant. To do this, you can rely on postcard printing to deliver your message to your probable and current customers.

Master these three in whatever you do in relating to people. These will guide you on how to have a better relationship with them. By doing so, you will increase the chances that those people would be loyal to you. They might also want to share your professionalism to the people they know. That kind of word of mouth will really be vital to you as a business person.

1. Be efficient.
Your customers must trust that you can provide for whatever they ask from you with regards to your work. You have to have a broad knowledge of the business that you are in. You must apply that knowledge to your every day tasks.

Your clients must feel comfortable in approaching you with matters regarding your profession. Their reason must be because you know what you are doing and you are the type of person who can do the task however impossible it may seem to be.

Being efficient will help you throughout all the years that you will spend in the workforce. This will help you if you are the boss, the owner or even if you are only an employee. This will create a good impression on you. And people will surely like you.

2. Act according to the needs and be quick to do what is necessary.
You must present yourself as someone who is easy to approach. If you are creating a brand or marketing your biz through postcard printing, you must not alienate your target market.

Your ads must talk to them the way you would do if you are meeting with them in person. Your ads, from your business cards, postcards, catalogs, flyers, even posters, are your representation to the market. Gauge the market first. Know what they want. Know how they talk. Give to them what they want using the words that they will understand.

3. Be polite
Even if you are the owner of a big corporation, you must be courteous to people, especially your clients. You will never go wrong by being polite. This will take you places. And this is integral in customer service 101.

This should not only be about meeting people one on one. This can also be applied with your ads. You must avoid being racist. You must not tackle gender issues and lean on one side. This is part of being polite.

You must treat your clients with care. You will be nothing without them. In everything you do, whether personally or through your ads, remember the above-mentioned traits. Be efficient. Be responsive. Be polite.

These three will bring out positive results even with business matters like postcard printing. You must remember that in order for you to last in the industry, you must not tire from improving on your customer service skills.

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Author: Rachelle Ann

The Internet has produced many business people. The convenience of selling without going online and offline with postcard printing makes it more attractive to people. And the better deal is that you don’t have to be a master’s degree holder to be able to succeed with Internet marketing.

This is really the Internet age. With the advent of so many networking sites, people do not only find it easy it make new friends. They also find a way to market their products at the comfort of their own homes.

Yes, you can always turn to postcard printing when you have decided to expand your biz offline. Plus, it helps you market your site to offline clients via mail or simply handing them out on the street.

But know that, at the same time, you can enjoy the luxury that the cyberspace is providing you with. Just always be careful. You never know when spammers and scams are going to target and hit you.

Online businesses are booming. This method makes it all easy for the clients. How do the clients buy? They just follow these simple steps.

1. They go to your site. You can opt for these people to create an account and log on each time. This way, you can use the information that they have entered for verification purposes.

This won’t be too intimidating. Actually, the buyers are also in constant agony if you are for real or are just out there to fool them. Such security measures will lessen both your doubts.

2. They browse through the pictures of your products. It is recommended to list down every helpful description that you can think about the product. This way, you will make the process of choosing easier for the client.

3. If you did not include the prices of your products, your clients will leave a comment about it. They will inquire about the price of their chosen items. Therefore, you must respond quickly and apply a routine when you check your mails.

There are a lot of sites like yours out there in the cyberspace. If it took you so long to respond to a query, your client may already have purchased the same product from another site.

4. After the transaction is complete, you can offer your clients mode of payments. Aside from credit cards, you can also opt for bank deposits or wire transfer.

5. After you received the payment, you must ship the products according to what you have agreed upon. This is in terms of the delivery date and if this will be free of charge.

Even if you cannot see the client personally, you must always be courteous in dealing with them. Of course, you have to develop techniques on how to avoid scams because there will be a lot.

You must also suit the theme of your site according to your target market’s interests. If they are targeted for teen girls, something pink with a lot of stars and flowers might appeal to them. The idea is to match everything to what they like. This way, it will be easier to lure them to browse through your products and decide what to buy.

Know who your clients are and invite them to your site through postcard printing, especially if you are new in this business. Make your site as user-friendly as possible. And think of ways to make your products look fun and exciting – from postcards and live on the site.

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Author: Joel Owens

Making your business work is essential to sustain your operations and earn yourself a living. But more than keeping a list of services and stocking up on different products for variety, marketing is a strategy that will surely help gather clients for your business. One way of simply doing this is through custom size brochure.

A brochure itself is a multi-purpose print. It is handy and can be shaped into whatever form and function you want. With a number of variety and options available, you can easily customize your prints and add your own personal style into.

Must Haves

A brochure does not work on its own. It would need a lot of planning and conceptualization before it becomes most effective. Here is a short and simple list to make your custom size brochure the remedy to all your business woes.

1. Message

You must know what message to put on your brochures. Remember that too much or too little information would not make the brochure serve its purpose. In order for you to know the right content, you should first know who or what you are trying to emphasize for your promotion or event.

Second, know who your target audience. BE on the same plane as your clients and attract their interests. Other than saying what you intend to promote, your information must always include these objectives: to answer questions that your prospects and clients might be thinking and to direct your clients with a call to action.

2. Design

In coming up with your design, the number one rule is that you must aim to make your custom brochure as unique as possible. Given the fact that it is customized, you are allowed to maximize your creative minds when it comes to the template. You must not however make your brochure seem too complicated as it will turn off your target clients.

Keeping the designs simple may be a good plus for you. Putting useless information and designs will only confuse your prospects and deter them fully grasping the idea you were going for.

3. Visuals

Putting pictures on your brochures it a big plus as this will make people more interested. With the right choice of pictures, your brochures would be able to grab the attention of your readers. You must just remember that the pictures you choose to print on your brochures must have the right resolution, to maintain crisp and sharp pictures.

Use recent pictures too and be clearly identified from others – this makes good on presenting your establishments and products well,

4. Budget

Keep it close in mind that an expensive brochure does not always mean an effective brochure. Some of the best brochures ever produced are also the cheapest ones. Not only will you avail yourself quality, but afford yourself of cost-effective prints. Thanks to the advanced technology we have now - affordable brochures can equal the quality of expensive brochures.

Having your brochures printed by really good printing companies is also a big factor. You do not have to choose the most expensive and classy company, what you have to do is make sure that the printing company you go for would cater the needs of your custom size brochure.

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Author: Amy

In a previous article I have discussed, what you need to know if you ever what you networking marketing business to succeed, well I have a new addition. I have recently discovered the power of social network marketing. A special thanks to Deagan Smith, and Joe LoBalsamo. You guys have inspired me to go my own way. I would recommend your program to anyone. You sparked something in me that I always hoped was there. So, a leader I am now and not a follower. Who knew, well Joe did. Joe it was one night when I was about to give up. Yes, I had had it with the whole idea of marketing online and I found your blog. Thank goodness for Joe!

No more lead buying for me and no more calling anyone unless I want to. Amen to that is all I can say.

If you want to build a business with people that have the same interest as you, it only makes sense to go where they are. Think about it, if you are sitting out on the highway, and there are cars racing by you, how many of those drivers do you think are really going to notice you. Only if you have a flashing neon sign hanging over your head. Most everyone going by has other things on their mind. They have other places they want to go, and are in search of something, and guess what! 99 per percent of the time you are not what they are looking for. On the other had, if you find where those people are going, what their interests are and help them get to where they want to be, and be a friend a long the way, the results are nothing but amazing. Don't get passed by, go along for the ride. Make friends and business partners for a lifetime. Together we will succeed. So, to get to the point of this whole article. The Social Networking venue is A+. I recommend anyone that is struggling to give it a try. Visit me at http://www.trafficera.com/?ref=brooke98. If you are looking for the leader in you, take a look at Joe's Blog! FYI just google his name. You will find him everywhere.

To our Success!
This article is written in honor of hoffs37. Hoffey you are the best!

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Author: Allen Jesson

What exactly is word of mouth marketing? It's simply when someone refers or recommends a product or service. Having a positive buzz can grow your business fast, and the best way to accomplish this is through word of mouth marketing. All current studies reveal that this form of marketing is the most powerful, but it is often not used to its fullest potential. When someone recommends a product or service, people actually listen. The power of someone recommending, reviewing, or simply mentioning your product or service is very influential, and can lead to an instant increase of sales.

With marketing online, there is no better way to spread the word fast about your website or business than through word of mouth marketing. It brings credibility to your business. Each satisfied client will lead to an increase in your business, due to them referring others. Always keep in mind that each satisfied client has colleagues, who they will refer to your business, once you have satisfied their needs. That's where the true power of word of mouth marketing is unlocked.

Now that we've covered what is word of mouth marketing and how it can impact your business, let's shift the focus on how you can use word of mouth marketing to catapult visitors to your website and build your mailing list. In most situations word of mouth marketing will be a tool that you cannot control. Other than offering a website that is very exciting, and ensuring that your clients are always satisfied, there is little else you can personally do to control word of mouth marketing. For example, you cannot control how many word of mouth visitors you'll receive, as it is all based on people taking the time to refer someone to your website. You have to hope that you receive a buzz or that your website or service is so enticing that people will pass it on willingly.

The above strategy alone relies too much on hope and not enough on making it as easy as possible for someone to refer your website. One of the best and easiest ways to light a fire under your word of mouth marketing is to make it easy for all the people who visit your website to refer it to others.

It's really that simple, if you want to increase your word of mouth visitors, give them access to an easy to use tool that will allow them to pass on your website to others. Do not rely on them having to open their email client, type a message, copy your website address, and then send it. Instead, why not use an all-in-one tool that will transform your website into a powerful referral machine.

That is the true key to being successful with using word of mouth marketing to promote your website. It's not only having an awesome website, and satisfied clients. Making it easy for every visitor who browses your site to refer others, will be the key factor in creating a successful word of mouth marketing campaign.

Technorati Tags:internet marketing, seo, website promotion, viral marketing, word of mouth marketing, article writin
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Author: Allen Jesson

Here are seven great ideas to help you start your viral marketing campaign (by the way, if you don't know how to do any of this then I recommend outsourcing the more technical aspects):

1. Install tell a friend code on your web-site, preferably one that offers incremental incentive.

2. Purchase the branding rights to a viral E-book. Even better if it's PLR. Rebrand that e-book with your affiliate links and links to your target site. Allow people to give away your free E-book to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the Internet.

3. Set up a forum or other bulletin board. Create some code that allows people to use your online discussion board for their own website. Some people don't have one. Just include your banner ad at the top of the board.

4. Create some templates, graphics, etc. and upload them to your site. Then allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site. Make sure that you include a link back to your site in the copyright notice and require them to keep your copyright notice intact. Free software is another good idea. You can also submit these to various free software directories, thereby not only increasing the viral aspect, but also links back to your site.

5. Write an E-book. Let people place an advertisement in your E-book if, in exchange, they give away the E-book to their web visitors or E-zine subscribers.

6. Write articles about your product or service. Allow people to reprint your articles on their website, in their E-zine, newsletter, magazine or E-books. Include your resource box and the option for article reprints at the bottom of each article. The easiest way is to submit to Ezine articles and they will take care of most of this for you.

7. You can easily find products, software, e-books on the Internet that will sell you a license allowing you to distribute the product free of charge to other people. Look for those products that provide PLR (Private Label Rights) or "branding rights". That is where you can include your own name, website, and contact information.

As you can see, there are many ways to increase the viral nature of your business. Whichever path you choose, always remember to add tell a friend as this will only multiply your viral marketing efforts.

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Author: Wong Chendong

Do you Digg? Have you been Dugg? If not, you are missing one of the best ways to drive traffic to your site. In case you don't know, Digg.com is a community-based popularity website. You submit articles, blog post, videos, pictures and if the community likes them then they digg it. Digg.com combines social bookmarking, blogging and syndication with a form of non-hierarchical, democratic editorial control.

News stories and websites are submitted by user and then promoted to the front page through a user-based ranking system. You see, this differs from hierarchical editorial system that many other news websites employ. Readers can view all of the stories that have been submitted by fellow user in the "Digg/News/Upcoming" section of the site. Once a story has received enough "diggs" it appears on their front page.

Should the story not receive enough diggs, or if enough user report a problem with the submission, the story will remain in the "digg all" area, where it may eventually be removed.

What Digg Can Do

Do you know the power of Digg? Well, to be honest with you, if you were like me you had no ideal what digg could do for driving traffic. But since I got into digg I have came across web servers that have crushed because they couldn't handle the amount of traffic going to them.

I know you might ask why you would want to crash your web server with a lot of traffic. Well for two main reason:

1. This is free, targeted traffic user who will buy from you, click on your affiliate links, click on your Google Adsense, and if they like your site, they even can link to you.
2. Digg gives you great links back to your site that can help rankings in search engines.

There are many more sites that do the same thing as Digg.com. Some of them are Propeller, StumbleUpon, Del.icio.us, SocialPoster and ReddIt.

You see, not only are these great places to get your articles, blog posts and any other information that you have out to the public but they are a great place to get information. The articles that you can find at Digg.com or one of the other sites that I have list above are important for a number of reasons:

1. You can find information that helps or entertains you.
2. There is a lot of information that could help your company or make your job easier.
3. You can find out what your competitors are doing. This is important because you can see what is working or not working for them, create your own version and fill in any gaps they missed.

How To Become Part Of Digg

There are couple of ways that you can submit items into Digg or the other websites. First, you can do it the long and hard way by hand:

* Step 1 : This includes going to Digg.com or one of the listed sites I mention above.
* Step 2 : Create an account if you do not already have one.
* Step 3 : Login.
* Step4 : Click on submit new.
* Step 5 : Fill out the URL line.
* Step 6 : Give it a title.
* Step 7 : Give it a description.
* Step 8 : Choose the most appropriate topic from the list.
* Step 9 : Fill out the CAPTCHA (The letters is a picture to keep spammers out).
* Step 10 : You will see a preview of your story.
* Step 11: Submit your story.

To be honest with you, that is a lot of work. So if you already have a blog or a website you can more than likely install digg plug-in that helps make this faster and allows other people to Digg your content on your site. Then you can fellow this steps:

* Step 1 : You then click on the icon and it will take you to digg.
* Step 2 : If you are not already logged in it will ask for your username or password.
* Step 3 : It will already have the URL, the title, and the Description filled in for you. Now all you have to do is review them.
* Step 4 : Choose the most appropriate topic.
* Step 5 : Fill out the CAPTCHA.
* Step 6 : You will see a preview of your story.
* Step 7 : Submit your story.

You see, there are a couple of tools out there that will allow you to submit to more then one site but I've never used any that have worked that well. The more people that digg your content the more digg numbers goes up. This lets you know how popular that content is and makes you visible to other Digg user.

Use Digg To Drive Targeted Traffic

Now that you know how to use digg to promote your content and get so much traffic to your website that it can crash your web server what do you want to promote? You will want to promote content that is eye-catching and interesting to a large audience, not just every piece of content that you create.
Some basic rules for adding content are listed below:

* If it already is in digg, do not put it in again. If you think about it, if everyone who read one of your blog posts and then put it into Digg as a new item, you would have thousands of items in digg about the same blog post.
* Just because you can, does not mean you should. Not only is this a good rule for Digg but I think it is a great rule for life.

Now that you are adding content, reading content and adding comments it's time that you make some friends. To be honest with you, Digg can be a great place to network and find people who are doing the same things that you are. Digg also allows you to have favorites and a history of your activity so you can go back and find your favorite articles.You see, I hate it when I find something great that I want to share with someone and I cannot find it two days later. So Digg's history has saved my butt many times.

When you have friends on Digg you can also see their activity to see what they have been reading. I like this because it makes it easier to find more content that I would be interested in because someone else has done the footwork for me.

Now I warn you. Digg and other sites like it can get addicting. To be honest with you, I know that if I could I would spend most of my day reading all of the new content that is constantly being updated on digg. If you want to, you can get links to many sites just like Digg on your blog so that your user can spread your content around.

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Author: Susan Friedman

There's a lot of pressure on marketing departments today: a tightening economy and increasingly competitive environment means that every promotional effort must generate a positive return. Every decision has to be viewed critically, and that includes the decision to participate in tradeshows.

Show participation must, for many exhibitors, generate a positive, demonstrable ROI if exhibiting is to remain a viable part of the marketing strategy. This means taking advantage of every opportunity to maximize the return on show participation: before, during, and after the show. Many exhibitors do a great job at the show, but lackluster or non-existent efforts prior to and after the event sabotage their efforts. For those marketing professionals who believe in the core value of exhibiting and the face-to-face relationship building that is part and parcel of exhibiting, this has placed renewed emphasis on the value of pre-show promotion.

Pre-show promotion is the single most valuable step any exhibitor can take to help drive traffic to the exhibit, up the percentage of high-value, qualified leads, and ensure a positive ROI. After all, to start and reinforce valuable business relationships, you have to have contact with the show attendees. They need a reason to visit your exhibit -- to pinpoint and find one booth out of the hundreds on the show floor. Pre-show marketing can provide that reason.

This isn't exactly news -- and although the vast majority of exhibitors aren't doing any pre-show promotion, those companies that are, have been steadily increasing their efforts. How can your pre-show promotion stand out in a crowded environment?

Here are three effective strategies to consider:

1. Smart E-Mail

E-mail is everywhere: almost everyone checks their e-mail several times a day. Yet few exhibitors are making use of this tool to promote their tradeshow participation. Mention any show specials you may be running, as well as events, classes, and seminars your organization is a part of. Use strategically timed e-mails to remind your clients and potential clients to visit your booth at the tradeshow. Mention any show specials you may be running, as well as events, classes, and seminars your organization is a part of.

Timing is crucial. You don't want to send your reminder emails too early, as they'll be overlooked. Sending e-mails too late isn't any better! Aim for three emails, one a month before the show, one a week before the show, and one a day or two before the show.

Don't forget the signature line on your regular, everyday business email. Altering it to include a mention of your tradeshow participation is a subtle yet effective way to promote the event.

2. Trade Journal Inserts

Any time you conduct a direct mail campaign, you do so in the knowledge that the vast majority of your efforts go unseen. The lion's share of direct mailings are never delivered, much less read. Considered 'junk mail', it winds up in the trash, where it doesn't do you or your prospective attendee any good.

Industry journals, on the other hand, are almost always delivered. They're also consistently read at a much higher rate than most direct mail efforts. Some savvy exhibitors have begun promoting their tradeshow participation with trade journal inserts. These small postcard-sized advertisements are tucked into the journals before they're mailed, highlighting your organization's upcoming show appearances. This isn't a common strategy yet, so you benefit from being unique and targeted. A very cost-effective strategy!

3. Lumpy Mail

Lumpy mail has a funny name, but it's a powerful pre-show promotional strategy. Sending a mailing that is literally lumpy -- an envelope containing something -- generates curiosity in the recipient. One exhibitor actually sent potential attendees a message in a plastic bottle -- and got a great response rate. Consider what 'lumps' you could send to your attendees!

One strategic use of the lumpy mail strategy involves including a premium item the prospective attendee has to bring to your booth to exchange for another, higher value item. A variation of this is to send an item that is useless on its own -- one glove, for example -- along with the message that the missing component -- the second glove -- can be picked up at your booth.

Technorati Tags:events, target audience, meetings, trade show marketing, trade show sponsorships, trade show staff training, exhibitor staff training, trade show books, booth staff training, boothmanship
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